Legal Document

Privacy Policy

At Dhanlaxmi, your privacy is our priority. This policy explains how we collect, use, and protect your personal information when you use our bidding platform.

Effective Date: January 1, 2026 | Last Updated: March 1, 2026 | Version 2.0

By using the Dhanlaxmi Bidding App, you agree to the collection and use of information in accordance with this Privacy Policy. Please read it carefully before using our services.

01

Information We Collect

We collect the following types of information to provide and improve our bidding services:

Personal Information

  • • Full name and date of birth
  • • Email address and phone number
  • • Government-issued ID (for KYC)
  • • Profile photo (optional)

Financial Information

  • • Bank account / UPI details
  • • Transaction history
  • • Bid amounts and wallet balance
  • • Payment method details

Device & Usage Data

  • • IP address and device ID
  • • App usage and session data
  • • Browser type and OS version
  • • Crash reports and diagnostics

Location Data

  • • Approximate location (city/state)
  • • IP-based geolocation
  • • Region for compliance checks
02

How We Use Your Data

Your information is used to deliver a secure and seamless bidding experience. Specifically, we use it to:

Create and manage your account, verify your identity, and process KYC compliance as required by applicable laws.

Facilitate real-time bidding, auction processing, and secure payment transactions.

Send transactional notifications, bid confirmations, winning alerts, and important account updates.

Detect, prevent, and investigate fraud, money laundering, and unauthorized access attempts.

Improve our platform through analytics, A/B testing, and user behavior analysis.

Send promotional offers and updates (only with your explicit consent, which you may withdraw anytime).

03

Data Sharing & Disclosure

We do not sell your personal data. We may share it only in these limited circumstances:

Service Providers

Trusted third-party processors (payment gateways, KYC providers, cloud hosting) bound by data protection agreements.

Legal Compliance

When required by law, court orders, or regulatory authorities under applicable Indian law (IT Act, FEMA, etc.).

Business Transfers

In the event of a merger, acquisition, or sale of assets, your data may transfer to the new entity with prior notice.

04

Data Security

We implement industry-standard security measures to protect your data against unauthorized access, loss, or misuse:

256-bit SSL

All data encrypted in transit and at rest

2FA Auth

Two-factor authentication for all accounts

Regular Audits

Periodic security reviews and penetration tests

⚠️ While we take every precaution, no method of transmission over the internet is 100% secure. We encourage users to use strong passwords and enable 2FA on their accounts.

05

Cookies & Tracking

We use cookies and similar tracking technologies to enhance your experience. Types of cookies we use:

Essential Cookies

Required for login sessions and security

Always On

Analytics Cookies

Help us understand usage patterns

Optional

Marketing Cookies

Used for personalized offers and ads

Optional

You can manage cookie preferences in your browser settings or in-app settings panel.

06

Your Rights

Under applicable data protection laws, you have the following rights:

Access — Request a copy of all personal data we hold about you.

Correction — Update or correct inaccurate personal information.

Deletion — Request erasure of your data (subject to legal obligations).

Portability — Export your data in a machine-readable format.

Opt-Out — Withdraw consent for marketing communications at any time.

Grievance — Lodge a complaint with our Data Protection Officer.

To exercise any right, email us at privacy@dhanlaxmi.com with subject "Data Rights Request".

07

Third-Party Links

Our app may contain links to third-party websites or services (payment gateways, social media). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information. Dhanlaxmi has no control over and assumes no responsibility for the content or practices of any third-party sites.

08

Children's Privacy

Dhanlaxmi is strictly intended for users aged 18 years and above. We do not knowingly collect personal information from minors. If we discover that a user under 18 has registered, we will immediately terminate their account and delete all associated data. Parents or guardians who believe their child has registered should contact us immediately at privacy@dhanlaxmi.com.

09

Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. Specific retention periods:

Account & Profile DataDuration of account + 3 years
Transaction & Bid Records7 years (legal compliance)
KYC Documents5 years post account closure
App Usage Logs90 days rolling
10

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of material changes via email or an in-app notification at least 7 days before the changes take effect. Continued use of the app after the effective date constitutes your acceptance of the revised policy.

11

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out:

Email

privacy@dhanlaxmi.com

Phone

+91 1245 43210

Address

Dhanlaxmi Pvt. Ltd., India

We will respond to all privacy-related requests within 30 business days.